The Beer Grotto
The Beer Grotto is a retail tasting and to-go store for craft beer and boutique wines. Their flagship in Dexter, MI, features 48 craft beers and 24 boutique wines. As their tagline, “Taste it, Love it, Tote it,” suggests, you can try any of their products, be recommended to by their trained staff to find the drink you’ll really love, or bring in your growler, howler or bottle to take some home with you!
Creating The Beer Grotto Video
Kohlitz had the pleasure of creating the Beer Grotto video from beginning to end with The Beer Grotto to spread their message to potential franchisers. We were able to support The Beer Grotto with video shooting, audio recording, editing, creative input and animated graphics. Fortunately for Kohlitz, the process was made pleasantly easy by The Beer Grotto’s beautifully designed interiors that appeared fabulous on video, the obvious enthusiasm and heart of the founders who were interviewed, and of course, the wide range of excellent products that were so numerous that we couldn’t fit them all on video!
Beer Grotto franchising opportunity
The Beer Grotto also plans on being available to franchises and already has two more in the works in Michigan. But this isn’t a branch limited to Michigan. With the craft beer and wine industry booming nation-wide, the founders believe The Beer Grotto will be a success in any state. Visit BeerGrotto.com for more info or watch this additional video we made for them:
Full Video Production by Kohlitz
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Taste It. Love It. Tote It. Transcript
Lisa Manno: “Craft beer is awesome craft beer is fun, craft beer is sexy, craft beer is intriguing and it changes all the time.”
Sam Short: “Why Michigan craft beer? Well Michigan craft beer generally has seen a massive surge in both popularity and offerings.”
Lisa: “We now have close to two hundred microbreweries and brew pubs in the state. We wanted to create a way for people to be able to try anything before they made the decision to buy it.
Brandon Ansel: “Because I’d like to do something where people can come in and try anything on the menu and only buy what they really really like and I realize no one was doing this.”
Sam: “What was offered currently wasn’t customer friendly, you know, when you walk into the grocery store as much is the selection is spectacular, you’re overwhelmed and you get to this point where you sort of look at fifteen different IPAs and you go what is the difference between those fifteen IPAs.”
Brandon: “I’m always buying six packs, taking them home and it’s hit or miss whether or not I can enjoy them.”
Sam: “What we’re looking to do is never have that happen to a customer.”
Lisa: “The idea of the Beer Grotto was to fill that void.
Brandon: “We’re going to let them try anything in the store before they buy. We’re going to make sure that when they take their growler home or when they’re enjoying a pint here, it’s something that they love.
Lisa: “There’s no way you’re going to leave this place and be unsatisfied because our staff is amazing. We’ve got great educational tools that allow for you to learn about new things and you can try anything in the store.”
Sam: “Drinking beer and wine is fun we love doing it. We want you to love doing it too and I think that is sort of heart of what makes us different.”
The Beer Grotto: Your Next Franchise Opportunity Transcript
Lisa Manno: “I think potential franchisees would be attracted to this concept because this is about making magic and allowing magic to happen.”
Sam Short: “I don’t know of many other retailers on the planet much less beers or wine stores on the planet where you can literally try every product before you walk out the door. I also see this concept working really well in a number of other states.
Brandon Ansel: “I believe in the next five years are going to see the Beer Grotto in at least twenty to thirty states. We’re hoping that we can develop a franchise model that doesn’t just work in Michigan it works everywhere and that we can bring our passion to anybody who’s interested in being an entrepreneur and interested in being in the craft beer industry.”
Sam: “Ease of use, when it comes right down to it is going to be the biggest attraction to a potential investor. The idea that not only are we there for you but we’re there for you in all aspects from operational set up to actual operational running.”
Lisa: “There are so many amazing craft beers out there that no matter how many Beers Grottos we have in how many states there is no way we’re ever going to be able to display all of them and that’s exciting.”