“Craft Beer in Japan” Documentary Animation featuring Mark Meli
“Craft Beer in Japan” Documentary Animation featuring Jeff Alexander
Kohlitz created supplementary animation for a film called, “Craft Beer in Japan,” a documentary by Maarten Roos and John LoBreglio. As the title says it all, it’s about the growing popularity of craft beer in Japan. “Traveling to Japan to scout this exciting emerging market, American craft beer brewmaster Rob LoBreglio sets out on an off-the-beaten-track visit to meet with beer brewers, pub owners and beer lovers and to discover the Japanese way of beer.” Watch the full film at this link (where you’ll also see additional animations to the two above done by Kohlitz!)
Why use documentary animation?
Documentaries heavy with narration and interviews can be helped with animation. Documentary animation is good with both visually explaining and adding interest to a spoken topic that otherwise could easily be lost on the viewer. The documentary animations in the above clips helped with just that. When Mark starts describing percentages and numbers, the animations put into image what he means. When Jeff explains the history behind the beer industry in Japan, that animation adds a bit of visual interest. There are several other locations in the film where documentary animation is used to good effect but you’ll have to watch the full film to see those!
Creating the animations
Kohlitz adopted the theme of the film by using colors that are consisting with beer; browns, yellows and reds. We even used real video clips of beer (notice how the beer bubbles and sways with movement in the glasses) in conjunction with animation. We also addressed the issue that the client wanted Mark and Jeff to be on-screen at first than smoothly transition to a full screen animation. Contact Kohlitz if you would like some animation to improve your documentary!
Watch the Trailer!