An In-App Video for Purposeful, an App by Kumanu

Meet Purposeful

Purposeful is Kumanu’s flagship mobile app which helps amplify motivation and builds mindfulness, resilience, and purpose alignment. Kumanu hired Kohlitz to create an in-app video which would appear when the user first signs up, building up their motivation to use the app, as well as help create a mental model for how the user will find their purpose, and then connect their purpose to action. In addition, the in-app video was used for promotional means via social media. The video was designed to be able to work as one 45-second animation, or as three 15-second clips, making it even more flexible for social media use.

Creating the In-App Video

Kumanu knew they wanted the in-app video to be usable as one whole video or as three separate 15-second clips that could be shown independently. This was crucial for when they wrote the script because ultimately, the script is the backbone to the animation. The animation would never have worked as three separate videos, if the script couldn’t work as three independent sections.



With script in hand, Kohlitz was then able to create a storyboard and concept art as based on the script. This was yet another crucial step as it is the client’s opportunity to approve the movement, look and style, before we ever pick up an animation tool. While most clients are immediately happy with the storyboard and concept art, some realize they have a different vision once they see what I have come up with. This happened with Kumanu. They were pleased with the storyboard, believing I was capturing their message perfectly, but they felt the concept art didn’t quite match the style they had already developed for their app. So they suggested their in-house designer create the graphics I would need. This worked out well for both of us. I got professionally made graphics that I could animated and Kumanu got an aesthetically matching in-app video.

Credits

Script // Kumanu
Illustration // Marc DeCubber
Animation // Kohlitz

Transcript

Purpose. It’s what you find most important in life. It’s what drives you to do your best, and be your best.
People with a strong sense of purpose are happier… live longer… sleep better… recover faster… and have a bigger impact on the people, organizations, and causes they care about.
You can, too… with Purposeful.

Purposeful is simple, but it’s based on powerful science. Here’s how it works:
Purposeful thoughts have a powerful effect on us. They fuel the part of the brain that allows us to regulate emotion… manage stress… and make better decisions.
Purposeful focuses and amplifies this effect to help you become your best self.

With Purposeful, you’ll reflect on what matters most…
…form new habits…
…and explore fresh ideas from our experts and the Purposeful community.
Ready to build a better you? Let’s get started.

Summary
An In-App Video for Purposeful, an App by Kumanu
Title
An In-App Video for Purposeful, an App by Kumanu
Description

Kohlitz created an in-app video which would appear when the user first signs up on the app, building up their motivation to use the app, as well as help create a mental model for the user for how the app will operate.