Press Release Video for the University of Michigan’s Poverty Solutions


Motion graphics add zest to graphs, charts and data points to help make sense of poverty statistics.

Latest US poverty statistics, U-M Experts can comment

Working with Michigan Media, Kohlitz animated and edited this press release video that looks beyond short sighted claims and explains the bigger picture when it comes to poverty in the U.S. The video was on a time sensitive timeline as the week they wanted to publish the press release and video, was the week where the U.S. government would be releasing the 2017 Census data on poverty. The client, Poverty Solutions, wanted to be ready with it’s expert interpretation and commentary. Poverty Solutions at the University of Michigan informs and tests innovative solutions for the prevention and alleviation of poverty. Poverty Solutions seeks to leverage the immense intellectual assets and academic scope of the university to make a major impact on the lives of millions of Americans. See the press release video and contact info for the experts who can comment here: https://poverty.umich.edu/news-events/news/latest-us-poverty-statistics-u-m-experts-can-comment/

Creating motion graphics for a press release video for what would have been a talking head video

H. Luke Shaefer, director of Poverty Solutions at U-M and associate professor of social work and public policy, and featured expert within the video was originally meant to be the focus of the press release video discussing the soon-to-be released statistics on U.S. poverty. Unfortunately, last minute, critical events prevented Mr. Shaefer from participating. Faced with a looming release date and Poverty Solution’s desire and responsibility to comment on it, we were left with little time and even less material to work with to create a press release video. With no one to interview on video and with nothing to get video of (unless you think panning video of census data is exciting) motion graphics came to the rescue! Using constant moving graphics with animated charts (based on census data), stock video, photos and news headlines paired with a voiceover, we were able to put together a fast paced, engaging video that drives home the points that Mr. Shaefer would have made if he were able to.

Credits

Producer // Poverty Solutions University of Michigan
Director & Script // Michigan Media
Editor & Animator // Kohlitz

Transcript

The annual release of data by the census bureau includes numbers like the official poverty rate to help us estimate how many Americans are living in poverty.
Statistics like the poverty rate give us crucial information on who is struggling in America and what to do about it.
But lately we’ve seen a lot of conflicting data with huge differences in how we interpret poverty. We know that these measures individually are less than perfect, so how can we get an accurate picture of hardship?
According to University of Michigan professor and poverty expert Luke Shaefer, the answer is more data.
He notes that if we look across a range of factors — including the poverty numbers released by the Census today — we get a better sense of the trends.
Data from the Dept of Agriculture that chart food insecurity, the official poverty measure, and supplemental poverty measure, for example, follow a similar patch.
Taken together, these numbers paint a consistent picture of gains in the last several years but according to professor Shaefer and others, we know that significant challenges remain.
Shaefer says we’ve made real progress on poverty to be sure, but after reviewing the trends of the poverty numbers from the Census and similar measures, we can conclude that the number of Americans who experience disadvantage or scarcity is significant when we look across this spectrum
He notes that “There’s no doubt we’re experiencing a strong economy. In times like this we are well-positioned to implement programs, like those that connect people to jobs, affordable housing, better health and education — to make sure everyone is benefiting.”

Summary
Press Release Video for the University of Michigan's Poverty Solutions
Title
Press Release Video for the University of Michigan's Poverty Solutions
Description

Motion graphics add zest to graphs, charts and data points to help make sense of poverty statistics. Working with Michigan Media, Kohlitz animated and edited this video that looks beyond short sighted claims and explains the bigger picture when it comes to poverty in the U.S.