Kidney Health Initiative Promotional Animation Video

Kidney Health Initiative Promotional Animation Video

Kohlitz was tasked with creating a promotional animation video for the Kidney Health Initiative, a program by The American Society of Nephrology to advance scientific understanding of the kidney health and patient safety implications of new and existing medical products and to foster development of therapies for diseases that affect the kidney. This promotional animation video was made to excite and emboldened the nephrology community to interact with up coming opportunities to express their opinions and thoughts on new and existing drugs, devices and more. The release of the animation was coincided with one such opportunity where workshop attendees were invited to share their ideas with the FDA, scientists, doctors, nurses and technicians. See the video in action on the ASN website.

Making the Animation

The organizers of KHI came to Kohlitz with the idea for an animation. They had a script and a rough idea of what imagery they wanted to see but needed help to take it to the next level. Kohlitz created a storyboard based on the script as well as several versions of a female character that would become “Cece,” the relatable compatriot in the animation who speaks directly to the audience. We even researched the history of dialysis machines, having watched the documentary “Who Shall Live,” a 1965 NBC documentary about rationing of dialysis treatment, and drawing several different dialysis machines from the pass 100 years (see 41 seconds into the video where two such machines made it into the final cut.) With committee approval of the script and concept art, Kohlitz set out to make the animation. Along the way, we collaborated on music choice, revisions and ideas for newly added scenes. In the end, we are pleased to say this is one promotional animation video that is truly for a great purpose!

KHI Mission in Full

To advance scientific understanding of the kidney health and patient safety implications of new and existing medical products and to foster development of therapies for diseases that affect the kidney by creating a collaborative environment in which FDA and the greater nephrology community can interact to optimize evaluation of drugs, devices, biologics, and food products.

Voice: Celeste Lee
Full Production: Kohlitz

Transcript

Hello!
I’m Cece. A fellow kidney disease patient– for 33 years I’ve done dialysis both hemo and pd. I had a transplant for ten years, and, as you can imagine, too many accesses to mention!
As kidney patients, you and I both know that a few things in life are not optional.
Strength.
Courage.
Persistence.
And determination.
No matter what life throws at us, we try to stay balanced, maintain our routine, and remain positive.
But let’s face it; we are often in a holding pattern.
Kidney disease treatments have not changed much over the years, and options for patients like us have largely remained the same for decades.
Want to help change that? We need you.
Each day, we are asked to share our lives with our treatment. But
Now let’s share our voice.
Ideas and Opinions from patients like us, they matter.
Key people are realizing our voices matter, too. Here is what I found out.
The Food and Drug Administration, often known as the “FDA” is looking for patients living with kidney disease – like YOU and me – to provide input on how potential treatments of the future could look.
Picture a big table. Around it are dialysis caregivers, researchers, doctors, nurses and companies providing new products and treatments –they want US and our families to sit beside them and have a seat at this table.
We will work together to bring potential new treatment options – safe and effective ones – and ones that patients like you and me want and need.
Imagine the future of your treatment. What does it look like? How does it improve your day-to-day life?
This future doesn’t have to remain just a dream. Join me and other patients to contribute OUR thoughts and make OUR ideas a possible reality.
This is my invitation to you:
Lend your voice and work with the people who can help make it happen. With one shared goal: To Make Lives Better!
To learn more about how to share your voice and work with people to help make it happen and sign up for webinar, go to kidneyhealthintiative.org. There you will find webinar dates and times and more information so please join us.

Summary
Kidney Health Initiative Promotional Animation Video
Title
Kidney Health Initiative Promotional Animation Video
Description

Kohlitz was tasked with creating a promotional animation video for the Kidney Health Initiative, a program by The American Society of Nephrology to advance scientific understanding of the kidney health and patient safety implications of new and existing medical products and to foster development of therapies for diseases that affect the kidney.