Recruitment Video for Real Estate Management Firm
McKinley is a large property management firm with residential and commercial real estate in Michigan, Illinois, Indiana, Georgia and Florida. With such a wide range of locations, naturally McKinley needs a lot of hard-working people to maintain it’s properties and this is where the maintenance recruitment video comes in.
Creating the Maintenance Recruitment Video
McKinley came to Kohlitz to create a recruitment video that would be geared towards enlisting maintenance techs and supervisors. We interviewed several McKinley techs and supervisors about their positions, what they do and why they love it. And becasue maintenance tech works with other McKinley staff, we also interviewed community managers and even the regional director, who emphasized what they look for in a good maintenance tech. The video was supplemented with b-roll footage of actual McKinley maintenance techs doing the sort of hands-on work they would typically see on the job; plumbing, electrical, snow removal, resident interaction and more. All this was aimed at the prospective employee who could join the McKinley maintenance team and help them shine!
Did this recruitment video get you raring for your own career in maintenance? Visit McKinley.com/careers for opportunities.
Need Your Own Recruitment Video?
McKinley uses their video on Indeed.com, a job-posting site, to advertise it’s employer qualities, and the benefits of a job in the maintenance field.
If you are looking to recruit a particular type of employees for your business, why not consider your own recruitment video?
Contact us at firstname.lastname@example.org to discuss further!
Producer // Malaika Hilson of McKinley
Video Shooting & Editing // Kohlitz
Will, “The maintenance team is the backbone of the community. It’s the backbone of our success.”
David, “They are quite literally the glue that holds the communities together. They are the first impression.”
Rhonda, “I look forward to making a resident happy.”
James, “Coming in and you know, there being a situation, but leaving, and leaving them with a smile and knowing that they’re happy now.”
David, “What I typically look for is some one who is coachable. We don’t need everybody to have the highest skill sets out there. We want everybody to be willing to learn.”
Rhonda, “If there is anything in there that you don’t know, you will learn.”
Steve S., “We can always teach you anything you need to know along the way. I didn’t begin to know everything when I started but I asked the right questions, and was the given the opportunity to fail and be taught to learn the correct way of doing things.”
Steve F., “You learn a lot of different things doing this job that you wouldn’t necessary know just being a carpenter, electrician or h-vac tech.
James, “Everything from electrical to h-vac, which you know, is your heating and cooling, going as far as snow removal.”
Rhonda, “I love the challenge. The challenge of everyday is something brand new and different.”
James, “The change is what I really like about maintenance. And everyday, it’s never the same, you know, job, it’s a different unit, a different resident, to be anywhere on the property and it’s not being confined to just one area all day long.”
Allia, “Joining McKinley would be a great idea because they definitely promote growth and opportunities of all of their employees.”
Will, “Here at McKinley, we value the opportunity for even a tech one who may want to be a tech two or lead tech move up into that position. We make sure that we create the environment for that opportunity.”
Steve S., “They really take a personal attitude towards how you develop in the company. They’re right there behind you, giving you all the tools you need to accomplish the goals you need to accomplish.”
Rhonda, “I would tell anyone that was thinking about becoming a maintenance technician, go for it. The road is not easy, it’s a lot of learning and training, but once you get in there and you get your hands dirty and you learn new things, new techniques, you will never regret it.”