Video produced for Retail Velocity
Creating the Velocity Animation
We helped create this Velocity Animation to tie Velocity to SAP’s DSiM to expand on their services of demand data streaming. Working closely together, Velocity and Kohlitz came up with the visuals of a fast car and the gas it runs on, to represent Velocity’s collaboration with SAP and how that relationship gave it’s customers the best experience in assessing their retail data. After conversing with Velocity and referring to the script they provided us, we created a storyboard and original concept art for Velocity’s approval. Velocity made several changes but then we were off animating! Music was selected by the client from a stock music site and voiceover was arranged with Doug Myers who graciously let Velocity supervise during the recording to be sure the recording was just right. The project was thereafter smoothly developed with feedback from Velocity on the 75% and 90% review stages.
Retail Velocity is an enterprise Demand Signal Repository (DSR) and analytics solution that integrates POS with forecasts, shipments, demographic and syndicated data to produce action-oriented insights for improved retail profitability. Global headquarters located in Ann Arbor, MI.
Animation and Illustration: Shannon Kohlitz
VoiceOver: Doug Myers DougMyersVoice.com
Whether you manufacture
“Health and Beauty”
or Hardline products
or you’re in marketing,
your success at retail can be dramatically improved with actionable insights
powered by high quality POS and inventory data you can trust –
at a cost that scales with your needs.
Velocity’s Data Streaming Service
fuels S.A.P. Demand Signal Management
with a single source of near real-time, high quality POS and inventory data
from over 300 retailers and distributors.
Without Velocity on your side,
some of your biggest challenges with POS data will be knowing
• which retailers share POS data;
• what type of POS data they share; and
• how to convert it quickly and accurately into measurable results
And if you’re like most,
this involves lengthy, painstaking steps of manual data manipulation
that frustrate account managers and demand planners
because they don’t have the insights they need when they need them.
If you build this on your own, you’ll need hardware,
3rd Party Software Licenses, and
a team of people to
Develop retailer adaptors,
manage databases and
provide support and retail consulting
Tackling this whole thing on your own can be a bit of a gamble and take longer than you expect.
Allocating too many resources will lead to budget overruns and missed profit goals.
And not allocating enough will leave your business users frustrated.
Velocity can change that.
To help generate the actionable insights you need, Velocity
Store-level POS for Integration with SAP Demand Signal Management.
With Velocity, you pay only for what you need – as you need it – with no capital expenditures or long-term commitments providing a cost-effective way to deliver cleansed POS data in the format required.
You’ll have the flexibility to choose the retailers that make the most sense for the problems you’re trying to solve.
Because Retail Velocity has over 20 years of experience in retail data streams from over 300 retailers and distributors, you’ll benefit from cutting edge expertise and economies of scale.
While we could talk on and on about Velocity’s extensive retail data expertise, we constantly hear from our customers that their biggest benefit with Velocity comes from their ability
to focus their resources on executing strategies that drive measurable growth for their retail partners, rather than on all the heavy lifting required with attempting to manage this data on their own.
Leveraging Velocity to stream POS data to S.A.P. Demand Signal Management, you can focus on areas where you can make the biggest impact:
Reducing Markdowns and Returns
Improving forecast accuracy and
To build stronger relationships with retailers and improve shopper loyalty
Creating a win – win- win for all involved.
Velocity Data Streaming Service has achieved Certified Integration with the S.A.P. Demand Signal Management application, powered by the S.A.P. HANA Platform.
To learn more about Velocity’s Data Streaming Service, please contact Retail Velocity at Sales@RetailVelocity.com or (616) 889-9660.