Promoting IMI Norgren’s Auto In-Plant new website! IMI-Precision.com/AutoInPlant
Norgren Automation in Saline, Michigan has long been the auto in-plant machining expert of the global conglomerate, IMI Precision Engineering. And yet, they never had their own url before! To find information on their products and services, their clients had to dig deep into the parent company’s IMI Precision Engineering home page. So when IMI Norgren built their own separate, easy-to-use website, it was big deal and they wanted their customers to know! That’s where Kohlitz came in. They wanted a website promotional animation that they could share on social media and with their clients. Something that would highlight the website’s features and compel them to visit their new site.
Creating a Website Promotional Animation using Motion Graphics
Initially, one may think how do you promote a website in a video without it just being a boring slide show of screen captures? Kohlitz used its creative expertise and motion graphics skills to create a fast moving, colorful, and engaging animation that is more than just screen shots or still graphics. Extremely fun music didn’t hurt either! This website promotional animation utilized a lot of what we call “motion graphics.” Unlike character animation, motion graphics is essentially animated graphic design. It uses more text and graphical elements like shapes and patterns to create an aesthetically pleasing look and movement. It can mix in photos, animated icons, and video as well. All of these elements you’ll find in this animation.
Another Reason Why Animation Rules
A bonus of using animation is its capability to communicate an idea using visuals. Since the website was being built at the same time as we were creating the animation (becasue as anyone who works in website building knows, work goes into the website until the very day of launch) there were some features of the website that weren’t ready to have it’s screenshot taken. For example, in the IMI Norgren website promotional animation, the scenes that cover, payment, order history and delivery are represented by animated icons rather than ccreencaptures on the website.
Request your own motion graphics or website promotional animation from Kohlitz by contacting us at email@example.com or visiting Kohlitz.com