Our Process

kohlitz process timeline

The Steps to Making a Video or Animation
concept 1.Concept – Who’s your audience and what’s your goal? Will this be a Create What You Want (script and storyboard)? Or a Create With What You Have (shoot interview footage and some b-roll and make some magic out it)? We’ll help you answer these questions to plan the foundation of your video.
style 2. Style – Style is an important aspect to staying consistent with your company’s image and your video should blend in seamlessly with your brand.
storyboard 3. Storyboard and Script– If this is a Create What you Want video, a storyboard, script and concept art will be created for your approval.  This is particularly important with animation.
planning 4. Planning– Planning interview questions, shooting locations, hiring actors.  This is particularly important with video.
production 5. Production – Let it begin! Video shooting, animating, and editing. We have two review periods installed in so you get a chance to give your feedback before the final edit.
post-production 6.Post-Production  – Up to this point, we will have been using a scratch voice over so once you see the text along with the visuals, you can still change some wording.  Once it’s locked downn, we’ll help you pick out a voice over actor, add music, sound design and audio clean up for the final package.